Oryx Bar – Premium Protein Bar Packaging Design
We developed a full packaging identity for Oryx Bar, a high-protein snack brand crafted for the UAE market. Inspired by modern Emirati culture and rooted in authentic Arab aesthetics, our work included custom dielines, a distinctive visual language, and a series of bold mockups for real-world presentation.
What We Delivered
- Custom wraparound label design with bilingual layout (Arabic/English)
- Top-tuck retail box packaging with flexible sizing
- Color palettes inspired by desert tones and heritage art
- High-quality product mockups for marketing & presentation
Design Approach
The creative direction was split between two styles: one rooted in quiet strength and heritage, and another more modern, colorful, and vibrant. Both routes emphasized wellness, simplicity, and cultural relevance — key pillars of the Oryx Bar identity.
Protein Bar Packaging, Oryx Bar, Emirati Branding, Arab Packaging Design, UAE Product Identity, High-Protein Snack, Arabic-English Label, Minimal Packaging, Middle Eastern Branding, Pivot Studio
