KAWKAB
Cosmic-inspired cosmetics shaped by light and depth. Beauty that feels like holding a piece of the universe.
(SCROLL)
(01)
PIVOT METHOD®
/ OVERVIEW
BEAUTY SHAPED BY THE COSMOS.
KAWKAB is a premium cosmetics brand built for women who seek distinction over quantity. The client came to us with a name — "KAWKAB" (كوكب), meaning "Planet" in Arabic — and a vision to stand out in a saturated market where every product looks the same.
We transformed this celestial concept into a complete visual identity system, where every element is inspired by space — meteors, planets, and the infinite depth of the universe.
(DETAILS)
(02)
PIVOT METHOD®
/ CHALLENGE
STANDING OUT IN A SEA OF SAMENESS.
The cosmetics market is crowded with products that all look alike — similar packaging, similar colors, similar promises. The client needed something that would make her brand instantly recognizable.
The challenge was to create a brand identity that feels premium and powerful, yet deeply connected to a unique concept that no competitor could replicate.
(03)
PIVOT METHOD®
/ INSIGHT
"KAWKAB" MEANS PLANET IN ARABIC.
The name itself held the answer. Planets, space, meteors — an entire universe to draw from. We realized we could build a visual world inspired by cosmic elements: the darkness of deep space, the glow of distant stars, and the raw beauty of meteor rocks.
This wasn't just a design direction — it was a brand universe waiting to be explored.
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PIVOT METHOD®
/ CONCEPT
COSMIC BEAUTY.
We designed the packaging inspired by black meteors floating in space. Each product feels like holding a piece of the cosmos — organic shapes, premium textures, and an identity unlike anything else in the market.
The brand speaks to powerful businesswomen who don't want more products — they want the essence. Quality over quantity. Distinction over conformity.
(WHAT WE DID)
- •Brand Strategy
- •Visual Identity
- •Concept Development
- •3D Packaging Design
- •Product Design Direction
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PIVOT METHOD®
/ EXECUTION
COLORS:
Deep Black — the void of space, mystery, and sophistication. Glowing White — stars, celestial light, and purity. Sunrise Gradients — warmth emerging from behind a distant planet.
VISUAL LANGUAGE:
Every visual element connects to the cosmic theme. Textures inspired by meteor surfaces. Photography that captures light emerging from darkness. A premium feel that commands attention.
3D PACKAGING:
The packaging was designed to look and feel like meteor rocks — organic, sculptural forms that stand apart from traditional cosmetic containers. Each piece is unique, just like the fragments of space they're inspired by.
PRODUCT DESIGN:
Beyond packaging, we directed the product development to ensure the entire experience — from unboxing to application — feels cohesive and premium.
WHAT WE DID:
- •Logo Design
- •Color System
- •3D Packaging Design
- •Product Design
- •Social Media Assets
- •Lifestyle Direction
- •Brand Guidelines
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PIVOT METHOD®
/ OUTCOME
A BRAND THAT'S OUT OF THIS WORLD.
KAWKAB launched with a distinctive identity that immediately set it apart from competitors. The cosmic concept resonated with the target audience — women who see beauty as an expression of power and individuality.
The brand entered the market not competing on price or variety, but on identity and experience. A brand you recognize from the first glance.
(WHAT WE DELIVERED)
- •Complete Brand Identity
- •3D Packaging Design
- •Product Design Direction
- •Social Media Templates
- •Lifestyle Photography Direction
- •Brand Story & Messaging
- •Brand Guidelines
