ORYX BAR
Premium protein bars rooted in Arabian heritage. Strength, endurance, and authenticity in every bite.
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PIVOT METHOD®
/ OVERVIEW
FUELED BY THE DESERT. CRAFTED FOR STRENGTH.
Oryx Bar is a premium protein bar brand built for athletes who value authenticity. The client wanted a product with a strong Arabic personality — modern, not traditional. Something that honors Gulf heritage while speaking to a global fitness audience.
We created a complete brand identity rooted in the Arabian Oryx — a majestic desert animal that symbolizes strength, endurance, and resilience.
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PIVOT METHOD®
/ CHALLENGE
ARABIC PERSONALITY. MODERN EXECUTION.
The client came to us through Upwork with a clear vision: create a protein bar brand with strong Arabic character — but not the classic, old-school aesthetic. He wanted something that feels contemporary while being deeply rooted in Gulf culture.
The challenge was finding the balance between heritage and modernity, between local authenticity and global appeal.
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PIVOT METHOD®
/ INSIGHT
"ORYX" — THE ARABIAN SYMBOL OF STRENGTH.
The brand name "Oryx" refers to the Arabian Oryx (المها العربي) — a majestic desert animal that symbolizes strength, endurance, and Arabian heritage.
This became the foundation for everything. The icon, the typography, the patterns — every detail traces back to this powerful creature. We didn't just design a logo; we built a visual language around the spirit of the desert.
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PIVOT METHOD®
/ CONCEPT
STRENGTH IN EVERY DETAIL.
We built the entire identity around the Oryx. The icon captures its grace and power. The custom typeface details are derived from its form. Even the diamond pattern on the packaging echoes the geometric beauty of Arabian design.
The brand speaks to athletes who want natural sports products with local ingredients and cultural authenticity — without compromising on modern aesthetics.
(WHAT WE DID)
- •Brand Strategy
- •Visual Identity
- •Icon & Logo Design
- •Custom Typography
- •Packaging System
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PIVOT METHOD®
/ EXECUTION
COLORS:
Desert Tones — brown, beige, olive green, deep burgundy. A palette inspired by the Arabian landscape: warm sands, resilient plants, and the strength of earth.
PATTERN:
The diamond/argyle pattern creates a premium, geometric feel. It's inspired by traditional Arabian designs but executed in a contemporary way that works across all touchpoints.
TYPOGRAPHY:
Strong, clear, confident. The typeface commands attention while maintaining elegance. Custom details in the letterforms echo the Oryx's distinctive features.
PACKAGING:
Each flavor has its own color identity within the system. The packaging stands tall on shelves — literally. The vertical orientation and bold typography make Oryx Bar impossible to miss.
WHAT WE DID:
- •Logo Design
- •Color System
- •Pattern Design
- •Typography Selection
- •Packaging Design
- •Social Media Assets
- •Outdoor Advertising
- •App Icon Design
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PIVOT METHOD®
/ OUTCOME
A BRAND THAT STANDS OUT ON EVERY SHELF.
Oryx Bar launched with a complete visual system that honors Arabian heritage while competing on a global stage. The brand identity works seamlessly across packaging, social media, outdoor advertising, and digital platforms.
The Oryx icon became instantly recognizable — a symbol of strength that resonates with athletes across the Gulf and beyond.
(WHAT WE DELIVERED)
- •Complete Brand Identity
- •Logo & Icon Design
- •Custom Typography
- •Packaging Design (Multiple SKUs)
- •Social Media Templates
- •Outdoor Advertising
- •App Icon
- •Brand Guidelines
"Wow amazing work — you perfectly understood my vision. I'm very impressed. I'm very happy."
Zain Munshi, Founder, Oryx Bar
