NABTA
An organic juice brand rooted in Egyptian heritage, crafted for the American market.
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PIVOT METHOD®
/ OVERVIEW
ROOTED IN NATURE. MADE FOR YOU.
Nabta is an organic juice brand born from a passion for pure, wholesome nutrition. The name "Nabta" means "plant" or "growth" in Arabic – reflecting the brand's commitment to natural ingredients and authentic roots.
We developed a complete brand identity that celebrates the beauty of real fruit, with warm illustrations and a nature-driven visual language.
(DETAILS)
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PIVOT METHOD®
/ CHALLENGE
STANDING OUT IN A CROWDED JUICE MARKET.
The organic juice market is saturated with brands making similar claims. Nabta needed to differentiate itself not just through product quality, but through a distinctive visual identity that communicates authenticity and warmth.
The challenge was to create a brand that feels premium yet approachable, organic yet vibrant – avoiding the typical "green and clean" clichés of health food branding.
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PIVOT METHOD®
/ INSIGHT
"NABTA" MEANS PLANT OR GROWTH IN ARABIC.
This became the foundation of everything – growth, nature, organic origins, and cultural roots all wrapped into one word.
We realized the brand's strength lies in its name's meaning. Instead of fighting for attention with loud visuals, Nabta could own the concept of "growth" – both literal (plants, fruit) and metaphorical (health, vitality).
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PIVOT METHOD®
/ CONCEPT
SIP THE FRUIT. LOVE THE ROOT.
The brand concept celebrates the journey from root to bottle. Every visual element connects back to nature – hand-drawn fruit illustrations, earthy color palettes, and organic shapes that feel alive and growing.
The tagline "Sip the Fruit. Love the Root." captures both the product experience and the brand's deeper connection to natural origins.
(WHAT WE DID)
- •Brand Strategy
- •Naming Exploration
- •Visual Identity
- •Packaging System
- •Illustration Direction
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PIVOT METHOD®
/ EXECUTION
LOGO:
A custom wordmark with organic, flowing letterforms that echo the natural curves of fruit and leaves. The logotype feels handcrafted yet refined.
COLORS:
Deep Forest Green – grounding, natural, premium Golden Yellow – warmth, energy, citrus Fresh Red – vitality, berry, appetite Vibrant Green – freshness, growth, health
ILLUSTRATIONS:
Custom fruit illustrations in a warm, textured style. Each fruit is rendered with personality – celebrating imperfection and natural beauty rather than sterile perfection.
TYPOGRAPHY:
A combination of elegant serif for headlines and clean sans-serif for body text. The contrast creates hierarchy while maintaining warmth.
PACKAGING:
Label designs that let the illustrations shine. Clear hierarchy, minimal text, maximum shelf impact. Each flavor has its own illustration while maintaining family consistency.
WHAT WE DID:
- •Logo Design
- •Color System
- •Typography Selection
- •Custom Illustrations
- •Packaging Design
- •Brand Guidelines
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PIVOT METHOD®
/ OUTCOME
A BRAND THAT GROWS WITH ITS CUSTOMERS.
Nabta launched with a complete visual system that stands out in retail environments while building genuine emotional connection with health-conscious consumers.
The brand has been well-received in the Gulf market, with the distinctive illustrations becoming recognizable brand assets.
(WHAT WE DELIVERED)
- •Brand Identity System
- •Packaging Design (6 SKUs)
- •Illustration Library
- •Social Media Templates
- •Brand Guidelines Document
