Outfetti
A curated gateway to global fashion — branded to open doors, not chase trends.
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(01)
PIVOT METHOD®
/ OVERVIEW
FASHION THAT CROSSES BORDERS.
Outfetti is a curated fashion gateway — a brand that connects world-class designers and exclusive collections to people who want to dress like no one else. Not another fast-fashion store, but a door to originality. We built the brand end-to-end: strategy, name treatment, symbol, identity system, packaging, app and campaign.
The promise is in the line: Fashion That Crosses Borders. Outfetti brings global creativity to local wardrobes and makes originality something you can actually reach.
(DETAILS)
(02)
PIVOT METHOD®
/ CHALLENGE
A CATEGORY THAT ALL LOOKS THE SAME.
Fashion retail is loud and crowded. Fast-fashion brands compete on volume and discount, and most marketplaces look interchangeable — the same grids, the same sans-serif, the same sale. A brand built on originality couldn't show up looking like everything else.
Outfetti needed an identity that felt premium and global from the first touch — confident enough to stand beside the designers it carries, and warm enough to feel like an invitation rather than a checkout.
(03)
PIVOT METHOD®
/ INSIGHT
A BRAND ISN'T A STORE. IT'S A DOOR.
People don't shop Outfetti for a product — they shop for the version of themselves waiting on the other side. The brand's job wasn't to sell clothes; it was to open a door to originality, discovery and self-expression.
That single idea — the door as gateway — became the engine of the whole system: the symbol, the name, the tone, the way every surface invites you to step through.
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PIVOT METHOD®
/ CONCEPT
A DOOR, AN ARCH, AND A STAR.
The Outfetti symbol is built from three ideas. The door stands for access and discovery — a gateway to global fashion. The arch carries timeless elegance and a link to cultural heritage. The star inside the door is originality and inspiration, guiding people toward styles that are theirs alone.
Together they make a universal mark of fashion that crosses borders — paired with an elegant wordmark and grounded in a confident, modern palette led by Gateway Purple.
(WHAT WE DID)
- •Brand Strategy & Positioning
- •Naming Territory
- •Logo & Symbol System
- •Visual Identity
- •Tone of Voice
- •Brand Guidelines
(05)
PIVOT METHOD®
/ EXECUTION
LOGO & SYMBOL:
The door-arch-star mark locks up with an elegant wordmark into a system that stays clear from a 128px hero down to a 32px favicon. Standard, narrow and co-branding lockups give it room to flex from an app icon to a shopfront — always premium, never busy.
COLOR:
Gateway Purple #5f0f70 is the hero — deep, confident, inspired by the runway. Runway Purple #904999 adds energy and layering, an Orange Highlighter brings the heat to accents and calls-to-action, and Purver Gray #e7dde8 grounds the system with quiet refinement. A full tonal scale keeps it consistent across print and screen.
TYPOGRAPHY:
Gallina carries the brand voice — an elegant, modern display face for headlines and statements. Expo Arabic runs alongside it for bilingual storytelling, so Outfetti reads with the same confidence in Arabic as it does in English.
ICONOGRAPHY & ILLUSTRATION:
A geometric icon set echoes the door-and-arch language, while line illustrations turn skylines and gateways into a recognizable visual world — global, optimistic, and unmistakably Outfetti.
PATTERN:
The door and star repeat into an ornamental pattern — a textile-like motif that dresses packaging, backgrounds and collateral, giving the brand a signature surface that feels crafted, not generated.
PACKAGING & RETAIL:
The brand becomes physical: premium gift boxes, totes and a patterned clutch in Gateway Purple, built so the unboxing feels like opening a door. Retail and merch carry the same restraint as the identity — the product is the hero, the brand is the frame.
DIGITAL, APP & CAMPAIGN:
The system extends into a mobile app interface, a web presence, social templates and a city-scale OOH campaign — one continuous world from a phone screen to the side of a building.
WHAT WE DID:
- •Logo & Symbol System
- •Color & Typography
- •Iconography & Illustration
- •Pattern Language
- •Packaging & Retail
- •App & Web UI
- •Campaign / OOH
(06)
PIVOT METHOD®
/ OUTCOME
ONE GATEWAY, FROM A FAVICON TO A BILLBOARD.
Outfetti launched with a complete identity — symbol, color, type, iconography, illustration, pattern, packaging, app, web and campaign — all built on one idea: a door to global fashion. The mark reads the same on a 32px app icon and on the side of a building.
The brand now has a recognizable world that holds together across every surface a shopper touches — premium where it needs to be, warm where it counts, and unmistakably its own in a category that all looks the same.
(WHAT WE DELIVERED)
- •Brand Strategy & Positioning
- •Logo & Symbol System
- •Color & Typography System
- •Iconography & Illustration
- •Pattern Language
- •Packaging, Retail & Merch
- •Mobile App & Web UI
- •Social & OOH Campaign
- •Brand Guidelines
