Mess It Up

"Mess It Up" — خربتها ولخبطها — is a fast, loud, Arabic party card game: quick reflexes, split-second calls, and a table that slides happily into chaos. The game already existed. What it didn't have yet was a way to be seen.

So we didn't design a box on a shelf — we built a launch film. Pivot Studio art-directed the whole world, modelled the cards and the box in 3D, and animated a piece that makes you feel the game before you've read a single rule.

A party game sells on energy — the noise, the speed, the moment someone flips the table. But there was no live game to shoot, no players, no room. Everything you see had to be created from nothing.

The brief was a launch film that felt fast, chaotic, and fun, and looked premium doing it — all in CGI, with cards and a box that never sat in front of a camera. The mess had to be designed, frame by frame.

The name says it out loud: خربتها ولخبطها — you've made a mess of it. The chaos isn't a side effect of the game; it's the whole point. So instead of hiding it, we made it the identity.

Every frame is controlled chaos — cards mid-air, motion that never settles, cuts that keep you a half-step off balance. Designed mess, not random mess. That tension is the thing people remember.