LIMESTONE
An artisanal café and gelato house, made with care and layered with craft. A bilingual heritage identity for a modern Gulf retail experience.
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PIVOT METHOD®
/ OVERVIEW
MADE WITH CARE. LAYERED WITH CRAFT.
LimeStone is an artisanal café and gelato house — established 2026 — built around small-batch goods served daily. Every cup, every scoop, every box is treated as a quiet act of craft.
We developed the brand end-to-end: heritage-script wordmark, a bilingual EN / AR identity system, a warm cream-and-navy palette, and a complete packaging family that scales from a counter sleeve to a full storefront.
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PIVOT METHOD®
/ CHALLENGE
PREMIUM, TIMELESS, AND BILINGUAL BY DESIGN.
Café and gelato is a saturated category — split between generic minimalism and loud novelty branding. LimeStone needed to feel premium and heritage-leaning without sliding into pastiche.
It also had to live bilingually across a Gulf retail context, where Arabic typography is too often treated as an afterthought. The Arabic lockup had to carry the same weight, rhythm, and personality as the Latin one.
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PIVOT METHOD®
/ INSIGHT
"CRAFT IS A DAILY RITUAL, NOT A MARKETING CLAIM."
The brand's value lives in everyday consistency — the same scoop, the same care, every day. That insight became the engine of the system.
It drove the heritage-script wordmark, the ESTD 2026 stamp, and the badge family — "Scoop Daily", "Small Batch", "Handcrafted Goods Made to Enjoy" — small marks that quietly remind you craft is something you do, not something you say.
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PIVOT METHOD®
/ CONCEPT
A HERITAGE WORDMARK, BILINGUAL BY DESIGN.
A heritage-script wordmark sits at the centre, anchored by two flanking arcs — "MADE WITH CARE" and "ARTISANAL GOODS" — and an ESTD 2026 stamp.
The Arabic wordmark is treated as a first-class lockup, drawn to share the same weight, rhythm and craft cues as the Latin one. It is a partner, not a translation.
(WHAT WE DID)
- •Brand Strategy
- •Logo & Bilingual Wordmark
- •Visual Identity
- •Badge System
- •Packaging System
- •Brand Guidelines
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PIVOT METHOD®
/ EXECUTION
LOGO SYSTEM:
A primary script wordmark, a horizontal lockup for narrow placements, a secondary mark, an icon for app and avatar use, and an ESTD 2026 stamp. Every piece exists in both English and Arabic so the brand can hold its voice on either side of a sign.
COLOR:
Cream #F5EFE4 — the warm, paper-like ground. Navy #1F3A5F — the calm, considered foreground. Terracotta #C8704A — the heritage warmth used on packaging boxes. Soft Sky Blue #B9D6E2 — a daylight accent carried into the takeaway cup family.
TYPOGRAPHY:
The script logotype carries the brand's voice and is paired with a clean, modern sans-serif for arcs, badges and body. Arabic is set in a complementary naskh that mirrors the script's craft cues without imitating them.
BADGE SYSTEM:
"Scoop Daily" with a spoon mark. "Small Batch" with a bean mark. "Handcrafted Goods Made to Enjoy" as the connective tissue across packaging. The badges work as a kit — used together on a box, alone on a sleeve, or stamped on a receipt.
PACKAGING SYSTEM:
A full family: gelato pints with illustrated lids, four takeaway cup colorways across cream, sky blue, terracotta and navy, terracotta "Good Things Inside / Layered with Craft" boxes, and branded paper bags and tote that carry the wordmark out the door.
VOICE:
"Made With Care." "Good Things Inside." "Scoop Daily." "Layered With Craft." Short, plain phrases that sound like a maker, not a marketer.
WHAT WE DID:
- •Logo System (EN + AR)
- •Color & Typography System
- •Badge Set
- •Cup, Box & Bag Packaging
- •Storefront & Interior Direction
- •Brand Guidelines
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PIVOT METHOD®
/ OUTCOME
ONE BRAND, FROM A STAMP TO A STOREFRONT.
A flexible, bilingual identity that scales from a stamp on a cup sleeve to a full storefront sign — and across a packaging family of cups, boxes and bags — without losing the handcrafted feel.
LimeStone now has a system that lets it open a second location, ship a new flavor, run a seasonal box, or launch a social campaign without designing from scratch.
(WHAT WE DELIVERED)
- •Logo System (EN + AR — primary, horizontal, secondary, icon, stamp)
- •Color & Typography System
- •Badge Set (Scoop Daily, Small Batch, Handcrafted)
- •Gelato & Takeaway Cup System
- •Terracotta Packaging Boxes
- •Bags & Tote System
- •Storefront & Interior Direction
- •Social & Applications Direction
- •Brand Guidelines
