VALÉA — From Identity to ImpactBranding, Print & Nationwide Launch Campaign

A full-scale branding project for VALÉA, a modern residential community. From a refined identity system to large-scale street campaigns, we delivered a cohesive visual language that reached audiences across Cairo.

VALÉA is more than just a residential destination — it’s a vision for connected, human-centered living. Located along the Cairo-Alex Desert Road, the project introduces a new standard for modern communities built around walkability, nature, and elegant simplicity. Our role was to translate that vision into a distinctive brand identity and bring it to life across print and public space.

Brand Identity

The identity of VALÉA reflects its values of community, balance, and contemporary elegance. The visual language we developed merges architectural clarity with human warmth — resulting in a logo system, typography palette, and color scheme that are both bold and refined.

  • Primary & Secondary Logo
  • Custom Symbol inspired by organic flow & movement
  • Color Palette: Deep Forest, Light Lime, Vibrant Coral
  • Fonts: Archivo Expanded & Brittany Signature

Print Brochure

We designed a high-end brochure that communicates VALÉA’s core concepts in a clean and engaging layout. The printed piece introduces the woonerf concept, highlights amenities, and visualizes the community’s unique living experience — all wrapped in a modern, tactile design.

  • Conceptual Layouts & Information Flow
  • Use of branded illustrations and photography
  • High-resolution mockups & print-ready artwork

Outdoor Launch Campaign

To activate the identity in the real world, we developed a comprehensive OOH (Out-of-Home) campaign that spanned across major highways and urban locations. Billboard sizes ranged from standard 1.5m signage to iconic large-format installations exceeding 35 meters.

  • Billboard Concept Design
  • Adaptation to Various Sizes & Formats
  • Art Direction & Supervision of Final Production

To ensure maximum exposure, the campaign included a diverse range of billboard sizes — from compact urban signs to monumental 35-meter displays along main roads.

Each visual was carefully crafted to balance bold messaging with a calm, refined aesthetic — aligning with VALÉA’s promise of elevated living.

The billboards were strategically placed across high-traffic locations in Cairo, ensuring the brand reached both commuters and pedestrians alike.

We developed multiple visual themes within the campaign — some focused on community, others on architecture or emotional connection — all tied together through a consistent identity.

The outdoor presence played a vital role in introducing VALÉA to the market with confidence and clarity, establishing a memorable first impression.

From brand strategy to real-world execution, the VALÉA project reflects how thoughtful design can shape perception and create presence. The identity we built wasn’t just applied — it was experienced on the ground, at scale, by thousands every day. This project stands as a testament to how a strong visual system can carry a message far beyond the page, into the heart of a city.

Let’s bring your brand to life — fast, clear, and professionally.