Project Overview
Sparx, a well-known brand in the automotive spare parts industry, entrusted us with their full rebranding journey. Our goal was to reinforce their presence in a highly competitive market through a powerful, confident, and clean visual identity that speaks directly to truck and microbus drivers.
Scope of Work
- Logo Redesign
- Visual Identity System
- Social Media Direction
- 3D Key Visuals & Product CGI
- Packaging & Label Design
- Factory Profile & Marketing Collateral
Visual Language
We built the brand around the symbol of a black lion—strong, silent, and dominant—reinforced by a bold red highlight. The system is minimal but powerful, with carefully selected typography, textures, and imagery direction.
Results
The new identity positions Sparx as more than a parts supplier—now a symbol of reliability and performance across Egypt and the Gulf. The brand now speaks with confidence, while letting the quality do the talking.
The Sparx Character
As part of the rebranding, we developed a custom 3D character to embody the essence of Sparx — strength, safety, and reliability. This lion-inspired figure is fully rigged and ready for use across all media platforms, from advertising campaigns to on-ground activations. By building this consistent, always-ready mascot, Sparx now has a powerful visual asset that enhances brand recognition and adds emotional connection with its audience at every touchpoint.
Brand Launch Strategy
We didn’t just redesign the brand — we launched it with impact. A full launch campaign was developed to introduce the new identity to Sparx’s audience in a bold and memorable way. The strategy included teaser visuals, character-led content, promotional giveaways, and a powerful slogan: “الأسود بتتجدد… والأسطورة بتتأكد”.
We created a series of visually striking social media posts featuring the new lion character, product-centric 3D scenes, and emotional hooks that resonate with truck and minibus drivers — Sparx’s core audience. The campaign blended humor, pride, and product performance to build excitement and familiarity.
This launch wasn’t just a moment — it was a movement. Every piece of content was crafted to reinforce the brand’s message: strong, reliable, and here to stay.
Campaign Rollout Phases
The launch campaign was rolled out in carefully planned phases to maximize engagement and build anticipation. We started with teaser visuals showing subtle hints of the new lion identity, followed by bold reveal posts introducing the updated logo and brand character. Once the audience was intrigued, we launched a wave of engagement-driven content — including giveaways, polls, and call-to-action posts like “اكتب رأيك وكسب هدية”.
We also introduced branded merchandise — including caps, stickers, and printed materials — designed specifically for loyal fans and on-ground visibility. Every phase was visually cohesive and built around a single goal: turning the rebrand into a shared experience for the community. The result was a campaign that felt alive, interactive, and unmistakably Sparx.
Conclusion
This project was more than just a visual refresh — it was a strategic transformation of how Sparx is seen, felt, and remembered. From a bold identity system to an engaging launch campaign and a timeless brand character, every element was crafted to reinforce the trust and legacy that Sparx has built over the years. With this new foundation, Sparx is now ready to lead the road ahead — stronger, smarter, and more iconic than ever.
